Britrock Blog

Just another Brit in New York City

Posts Tagged ‘Plaxo’

Is Plaxo relevant anymore?

Posted by Britrock on May 26, 2009

Plaxo Facebook Connect Promo Email

Plaxo Facebook Connect Promo Email

“Link your Plaxo and Facebook accounts (and get more out of both)” the header of the email I received today from Plaxo. Is that truly what I want or need? More importantly is it what my friends and contacts on both Facebook and Plaxo need? By allowing Facebook to connect with my Plaxo profile I could inadvertently create even more noise in the already crowded social media space and burn more contacts by flooding them with surplus or repeated information.

When I first signed up for Plaxo in approximately 2003 it was an online storage depository for my contacts that would allow my contacts to update their own details whenever they moved house, changed job or bought a new phone number. At some stage Plaxo repositioned itself to become a challenger to LinkedIn, a networking site for business people. Including OpenSocial was a good step to making it easier to sign-in to my Plaxo account with my Yahoo ID, especially when considering its formerly complicated password retrieval system. Plaxo Pulse’s introduction in 2007 allowed users to provide updates on their online activity of other sites. Since Plaxo’s purchase by Comcast in July 2008 there have been no press releases and few update communications from the company. There were murmerings that Facebook was looking to acquire Plaxo not so long ago. With this announcement today the site appears to exist in a slightly murkier realm sub-Facebook and competing with FriendFeed.

FriendFeed aggregates content from multiple social media sources including Twitter, Facebook, MySpace, YouTube etc, and allows the user to organize the feeds of information into groups that communicate e.g. marketing experts, friends, work colleagues, friends that follow the same sports teams, fans of Coldplay that can put up with Chris’ voice etc. Plaxo Pulse held the upperhand with social media site aggregation being two years ahead of FriendFeed but today I don’t know what value it offers to me- an average consumer of social media trends and online applications.

What does Plaxo allow me to do that adds more value than LinkedIn, my business social networks or FriendFeed where I aggregate my social media streams or Facebook where my online friendship network lives? Is it just another way to lose friends online? Is it a faster way to get fired? Either way, I’m using a lot of tools to manage my online life. Maybe its time to cut back on a few.

Paxo - sage and onion chicken stuffing, not to be used with your PC or Mac.

Paxo - sage and onion chicken stuffing, not to be used with your PC or Mac.

Post script: For those British fellows not familiar with online networking and social media, reassured that Paxo, the sage and onion chicken seasoning amd stuffing will always be relevant.

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